The Flower Promotion Organization (FPO) is continuing its comprehensive marketing and public relations campaigns to offer the industry, media and consumers valuable fresh-cut flower tips, tools and information during peak buying periods. The successful Valentine's Day FLOWRMD program will be used as a platform to launch similar industry-wide initiatives throughout the rest of the calendar year. The consumer education campaigns will focus on how to select, care for and decorate with fresh flowers, resulting in positive experiences and more frequent flower purchases beyond special occasions.

"Our FLOWRMD initiative has been embraced by consumers, media and the industry," said Stan Pohmer, Executive Director of the Flower Promotion Organization. "We plan to continue the momentum and offer additional resources and information during key flower purchase timing including Mother's Day."

FLOWRMD: Mother's Day
Now through Mother's Day, consumers can receive tips and answers on how to select and care for fresh-cut flowers by simply logging onto the FPO hosted site, www.FLOWRMD.com.

In addition to flower selection tips, care and handling instructions and design ideas, the FPO is offering personalized advice to consumers from Bridget Behe, Ph.D. As an expert in horticulture, she will respond to each of the e-mail inquires posted on www.FLOWRMD.com.

Throughout the year, Dr. Behe hosts a question and answer section on www.flowerpossibilities.com called "Ask Bridget" that assists consumers with flower-care dilemmas. She is a professor in the Department of Horticulture at Michigan State University where she teaches horticulture courses. She also is a member of the OFA, an association of floriculture professionals, the Michigan Nursery & Landscape Association and is a Michigan Floral Association certified florist.

"Each month we receive numerous fresh-cut flower questions via the web site," said Will Carlson, Managing Director of the Flower Promotion Organization. "This initiative continues to fill a void for flower education and helps to create a positive flower experience for consumers."

Public relations efforts to support the Mother's Day FLOWRMD campaign will include outreach to print and broadcast media through multiple vehicles. A Video News Release featuring Dr. Behe's flower selection and care tips will be distributed to local television stations nationwide. In addition, FPO design expert Jill Slater will appear on top-rated local news stations across the country to provide live demonstrations that reinforce ways to better enjoy the flower experience.

Print media materials offering flower selection tips will be sent to the top 200 daily newspapers. The tips will also be featured on the FLOWRMD.com web site.

"As evident in our past success, consumers and media want to learn more about flowers," said Carlson. "We developed this new initiative as a creative way to deliver valuable information and become a resource for the industry not only during peak cut flower season, but all year long."

Industry Resource
The FPO encourages flower businesses to utilize FLOWRMD materials to further educate consumers about fresh-cut flowers. Currently, flower businesses can download care and handling tip sheets as well as flower recipes for consumers. The Flower Promotion Organization will continue to create materials for use on an industry-wide basis. Updated information is available at www.flowerpossibilities.com and www.FLOWRMD.com.

Back To Top

	Back to In The News | Back | Next
Press Pass | In The News | Just The Facts | FAQ | GWAA Story Ideas | Get In The Loop | Campaign Results To Date

©Copyright 2008 by Flower Promotion Organization