This simplistic and thematic approach to decorating with flowers is geared towards de-mystifying and de-formalizing the traditional notion that only elaborate and expensive arrangements can suffice for home decorating or that it requires high-design and style to use flowers in the home.

This easy to do/do it yourself theme is reinforced by suggesting non-traditional containers that can be used in displaying flowers. Any container in the home that can hold waterwine bottles, ice buckets, pitchers, decanters, as well as traditional vasesis fair game!

Outdoor gardening has recently evolved to become outdoor home decorating, an extension of the homeowners indoor decorating tastes and schemes. Cut flowers, being available year-round, allow the consumer to enjoy the benefits of gardening in their home, even in the dead of winter.

The Flower Promotion Organization launched their consumer marketing campaign in select cities in September 2000 and runs fall and spring advertising flights. Their message is delivered through an integrated mix of local network TV, cable TV, radio spots, life-style magazines and a complete signing program for florist and mass market retailers as well as more unique vehicles such as billboards, bus advertising and supermarket shopping cart advertising. Lifestyle photos showing various and unique applications of flowers using taglines such as air freshener for flowers in the bathroom, window shade showing flowers on a windowsill, or desk light showing flowers on a desk are utilized in all of the promotional materials

The Flower Promotion Organization is pleased to sponsor the Dinner at the BOK Towers at the GWAA Symposium on November 11th. At that time we will have complete information available for you on our programs and information to assist you in developing story lines. If you have any questions on the FPO, please contact Will Carlson, Managing Director of the FPO, at 989-834-1322 or visit our website at www.flowerpossibilities.com.

©Copyright 2008 by Flower Promotion Organization