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A site for you, the Garden Writer!
The FPO wants to assist you in communicating this new way of thinking about fresh-cut flowers to your readers. We are pleased to provide you with a variety of materials, from FPO creative advertising and marketing materials to sample stories and new story ideas, to familiarize you with FPO's "Flowers. Alive With Possibilities" campaign and to assist you in writing about flowers year-round in new and different ways. Please feel free to use the material provided on this site or contact us if we can ever provide assistance in your endeavors.
Dear Garden Writer,
The Flower Promotion Organization (FPO) was pleased to be a part of the Garden Writers of America Association's annual Symposium. The FPO is a non-profit alliance of U.S. and Colombian cut flower growers re-defining the way consumers think about flowers. For the first time, flowers are being positioned as home decor accessories -rather than just for gifts and occasions. Through our cutting edge consumer campaign, the FPO offers a unique array of application and use ideas featuring flowers throughout the house, delivering fresh, easy, inexpensive and unique home decorating solutions
FPO's marketing theme "Flowers. Alive With Possibilities" suggests simple, yet tasteful applications for flowers in every room of the home and office. This simplistic and thematic approach to decorating with flowers is geared towards de-mystifying and de-formalizing the traditional notion that only elaborate and expensive arrangements can suffice for home decorating or that it requires high-design and style to use flowers in the home.
Outdoor gardening has recently evolved to become 'outdoor home decorating', an extension of the homeowner's indoor decorating tastes and schemes. Cut flowers, being available year round, allow the consumer to enjoy the benefits of 'gardening' inside their home, even in the dead of winter.
The FPO wants to assist you in communicating this new way of thinking about fresh-cut flowers to your readers. We are pleased to provide you with a variety of materials, from FPO creative advertising and marketing materials to new story ideas, to familiarize you with FPO's "Flowers. Alive With Possibilities" campaign and to assist you in writing about flowers year-round in new and different ways. Please feel free to use the material provided on this site or contact us if we can ever provide assistance in your endeavors.
| GWAA Report October 2001
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| GWAA Report December 2001 |
| Press Pass | In The News | Just The Facts | FAQ | GWA Story Ideas | Get In The Loop | Campaign Results To Date |
©Copyright 2008 by Flower Promotion Organization