Retail "How To" Video Click here to view a video (.wmv format) that shows how to utilize the tools provided on this site as well as examples of many of the other materials the FPO has developed for flower retailers.

Participate in the program!
Click here to request our floral retailer kit. You'll receive our "how to" video, sample flower recipes, 4 customizable quarterly newsletters/templates you can use to communicate with your customers, and a flower workshop kit. We'll also provide you with updates and new materials as we develop them.

Industry Tips Hand Out
Tie into the hottest floral promotion campaign by downloading tips from the FlowrMD. The FPO actively promotes this consumer care & handling program during Valentine's, Mother's Day and the December holidays. There's space on the top of the sheet for you to place your shop's information. Copy the finished master and give these useful tips to your customers when they buy those holiday bouquets and arrangements.

Right click and save file as to download the Tip Sheet. Please Note: this file is in MS Word format.

Traditional Advertising
The Flower Promotion Organization started as a traditional advertising campaign and still has some of the best commercials in the industry. Our newspaper/magazine stills, billboards, TV and radio spots offer all the key elements for a successful advertising campaign. Contact us if we can help your advertising campaign.

Magazine/ Newspaper Ads
These headliners will sell. Independent research shows that magazines are an effective channel to reach your target audience of women, ages 25-54. The magazine ads we have developed reached approximately 60 million of that target market in our initial five demonstration markets. These sharp and witty graphics will grab the attention of your customers.

Click To View The Ads.

"Air Freshener"	"Desk Light"	"Window Treatment"

Television Commercials
Get with the program. Television is another highly effective way to reach women who are already in the habit of buying cut flowers and to encourage them to purchase more often. For a more modest budget, the FPO proved that cable is also an effective means to get the word out to a targeted audience.

Click To View The Commercials. You'll need QuickTime (Windows - Mac) to view them. You may wish to wait for the entire clip to load before viewing. This will result in smoother viewing.

"Fire Starter"	"Paper Weight"	Download QuickTime

Radio Spot
Listen for more possibilities. A surprising number of our retail partners asked us to increase our radio coverage and intensity. After seeing the results of an expanded radio campaign, we now know why. Radio is highly effective and affordable. Coupled with on-air radio contests, this medium really generates interest and recall. Put these spots to work for you!

Click on a link to play Radio Spots.


decorating.wav
camouflage.wav
snap.wav

©Copyright 2009 by Flower Promotion Organization - Privacy Statement