Measuring the Difference in Frequency of Fresh Cut Flower Purchases Between Florist and Supermarkets in the 5-City Lead Markets, April 8, 2002 Ronald W. Ward, University of Florida
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Figure 5b. Estimated effects of FPO promotions on buyer intensity through florists and supermarkets duing the September, 2000 through October, 2001 period (using actual promotion dollars in the models).
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Figure 6b. Estimated effects of FPO promotions on buyer intensity through florists and supermarkets duing the September, 2000 through October, 2001 period (using actual promotion dollars in the models).
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Figure 7. Estimated effects of FPO promotions on buyer intensity through florists and supermarkets duing the September, 2000 through October, 2001 period (using actual promotion dollars in the models).
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Figure 10b. Market frequency for fresh cut flowers - all buyers and average across income groups during the September, 2000 through October, 2001 period.
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Figure 11b. Market frequency for fresh cut flowers - all buyers and average across income groups during the September, 2000 through October, 2001 period.
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Figure 12b. Market frequency for fresh cut flowers - all buyers and average across income groups during the September, 2000 through October, 2001 period.
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Figure 14b. Market frequency for fresh cut flowers - all buyers and average across income groups during the September, 2000 through October, 2001 period.
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