Measuring the Difference in Frequency of Fresh Cut Flower Purchases Between Florist and Supermarkets in the 5-City Lead Markets, April 8, 2002
Ronald W. Ward, University of Florida

Figure 5b
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Figure 5b. Estimated effects of FPO promotions on buyer intensity through florists and supermarkets duing the September, 2000 through October, 2001 period (using actual promotion dollars in the models).


Figure 6b
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Figure 6b. Estimated effects of FPO promotions on buyer intensity through florists and supermarkets duing the September, 2000 through October, 2001 period (using actual promotion dollars in the models).


Figure 7
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Figure 7. Estimated effects of FPO promotions on buyer intensity through florists and supermarkets duing the September, 2000 through October, 2001 period (using actual promotion dollars in the models).

Figure 10b
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Figure 10b. Market frequency for fresh cut flowers - all buyers and average across income groups during the September, 2000 through October, 2001 period.


Figure 11b
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Figure 11b. Market frequency for fresh cut flowers - all buyers and average across income groups during the September, 2000 through October, 2001 period.


Figure 12b
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Figure 12b. Market frequency for fresh cut flowers - all buyers and average across income groups during the September, 2000 through October, 2001 period.


Figure 14b
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Figure 14b. Market frequency for fresh cut flowers - all buyers and average across income groups during the September, 2000 through October, 2001 period.

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