December may be the month with the least light in the northern hemisphere, but you can brighten any indoor space with fresh flowers. White brightens up every area and canRead more »
Industry Tips Handout
Categories: Blog
Tie into the hottest floral promotion campaign by downloading tips from the FlowrMD. There’s space on the top of the sheet for you to place your shop’s information. Copy theRead more »
Magazine/Newspaper Ads
Categories: Blog
These headliners will sell. Independent research shows that magazines are an effective channel to reach our target audience of women, ages 25-54. The magazine ads we have developed reached approximatelyRead more »
Billboards
Categories: Blog
Driving home sales. More and more people take the long commute to work. These colorful billboards liven up the drive – And increase sales!
Truck Signs
Categories: Blog
Make use of the space. Many wholesalers have approached us asking if we could develop graphics to use on their trucks and delivery vans. Thanks to Delaware Valley Wholesale Florist,Read more »
Television Commercials
Categories: Blog
Get with the program. Television is another highly effective way to reach women who are already in the habit of buying cut flowers and to encourage them to purchase moreRead more »
Radio Spot
Categories: Blog
Listen for more possibilities. A surprising number of our retail partners asked us to increase our radio coverage and intensity. After seeing the results of an expanded radio campaign, nowRead more »
Use of Our Logo
Categories: Blog
Guidelines for use of Floral Promotion Organization’s theme, “Flowers. Alive With Possibilities.”TM and Related Materials The Floral Promotion Organization (FPO), an alliance between US and Colombian Flower Growers, has createdRead more »
Caring and Handling
Categories: Blog
How to keep your flowers fresher, longer! Here’s how: 1. Prepare to condition your flowers Find a shallow basin and fill it with warm water so stems can be cutRead more »
About the FPO
Categories: Blog
The Flower Promotion Organization, an alliance of United States and Colombian fresh cut flower growers, was created to expand consumer demand for fresh cut flowers, and ultimately expand the USRead more »